I recently caught up with Shawn from the “I wanted to do that…Just not alone” Meetup in New York City, to find out how he keeps over 14,000 members happy after 4 years. His secret: “the key to keeping members active and engaged is consistency”.
To Shawn, being consistent means being attuned to your membership and understanding trends in your Meetup group.
Here are the three key attributes that make it work for his members:
Be welcoming: “People know when they come to our Meetups, they are going to find a friendly and engaging group of people. We work hard to create that atmosphere. Going to an unfamiliar place to meet new people can be intimidating. It’s easier when you trust that the organizer will be actively working to make sure people feel welcome.”
Keep your calendar busy: “There’s always something happening. People join Meetup because they want to do something!”
Leverage popular Meetups: “We have events that we’ve been running for years that you can expect to see twice a month, or more. Sometimes people find the thing they like, and they want to keep doing it, so we make sure it’s available for them. We actually have quite a few popular events, mostly because we run them consistently and make sure people know they can expect a good time”.