January is a very important time at Meetup. Think of all the folks you know making resolutions to get fit, volunteer more, spend time outdoors, take on a hobby, travel or write.
It’s a time for fresh starts for organizers and members alike.
With so many people joining Meetup in January, the tone you set for your Meetup group now will resonate throughout the year.
The most important thing you can do is get a Meetup on the calendar in January. Now is the time to capitalize on that momentum.
It‘s also a great time to give your Meetup a makeover and energize your existing membership. Here are a few key tips:
Dust off your Meetup group description: Reflect on how your Meetup’s focus may have changed over time, and update your description accordingly. Tell your Meetup story, and make sure it’s clear who should join and what to expect from membership.
Also, make sure any offsite resources or images you’re featuring on your homepage are up to date.
Freshen up your topics: Topics play a key roll in attracting new members. They also affect how your Meetup group is listed on the site and indexed by search engines.
Make sure they accurately reflect your membership base so we can recommend your Meetups to people who are mostly likely to join your group.
Reach out to your members: Set intentions for the new year by sending a friendly note to members about your plans. Encourage members to invite a friend by sharing on their social networks or through the ‘Invite Friends’ tool.
Photo from Sydney Social Kayaking, NYE Fireworks Paddle on Sydney Harbor Meetup
Set your Meetup group up for a great 2016!
And for those of you just joining us, where’ve you been? We have over 200,000 ways Meetup can make your life better in 2016.