Meetup to #Resist

For almost 15 years, Meetup has served as an organizing platform for a wide range of political parties and movements, welcoming everyone from the Howard Deaniacs to the Tea Party. “We’re vital plumbing for democracy,” we always said. Before today, our company had never taken a partisan stance. It’s not a decision we take lightly.

But after Donald Trump’s order to block people on the basis of nationality and religion, a line had been crossed. At a time when core democratic ideals felt under attack, we looked at our members’ response, and were inspired by Meetups like SF Resist. We felt a duty to spark more activity and broaden civic participation.


As champions of democracy, equality, human rights, social justice, and sustainability, more people (than ever!) are ready to organize, take to the streets, visit town hall meetings, pick up the phone, paint signs, and huddle to make their voices heard.

We are Meetup, dammit! We needed to act.

So last week we stopped normal operations for a company-wide hackathon (a “resist-a-thon”) to help people get involved.

We created 1,000+ #Resist Meetup Groups to act as local hubs for these actions

  • We launched 1,000+ #Resist Meetup Groups, free for everyone
  • We’re announcing them to our 30 million members
  • We made key product changes enabling anyone to schedule local Meetups
  • We partnered with leading organizations to distribute their ideas for making change

It’s time to defend our democracies and restore values of inclusivity, love, tolerance, and respect — one helping hand, one voice, one Meetup at a time.

Find a #Resist Meetup near you 

We’re not operating alone

It’s up to the people to take this forward (anyone can show up, anyone can step up). And we’re lucky to have partners including the Women’s March, Human Rights Watch, Planned Parenthood, the Anti Defamation League and many others who are contributing to our library of ideas for making change.

Meetup exists to create welcoming spaces where people can connect. We look forward to seeing the positive impact from these Meetups when those connections happen.

Find a #Resist Meetup near you or start your own.


People go to Meetups so they can do more of what’s most important to them. By coming together around shared interests, we move our lives forward, and we make our towns and cities stronger, healthier, happier places— getting closer to Meetup’s vision of a world full of real community.

In an election season marked by unprecedented discord and disunity, Meetup members continued to show up and welcome strangers, regardless of their politics.

Tomorrow, it’s time to show up at the voting booth.

Meeting up proves how powerful we are when we are together, and so does voting. We believe that everyone should have a voice in their community, and voting is one of the most important ways to make that voice heard. 

If you’re not sure where to go to vote, has all the information you need.

An easier way to browse Meetups

We’re taking the next step to improve our apps for iOS and Android by making it easier to find Meetups for all the things you’re into.

A few weeks ago when we relaunched our apps, we introduced a new browsing experience that exposes the breadth and depth of the Meetup network, and connects more of our members to the right experience for them. Now we’re building on that foundation by adding a new tab that offers another way to find Meetups.

The upcoming release makes it easier to see:

  • All the upcoming Meetups in your Meetup groups
  • The Meetups you’ve said you’re going to attend
  • Your past Meetups
  • An at-a-glance view of what’s happening in your city

For longtime Meetup users, you’ll see that this upcoming release has a familiar look. In the weeks since that launch, we realized that Meetup members missed the calendar view that had previously been available in the app. We always planned to make it easier — and we’re grateful for the advocacy of devoted members and organizers who shared how important this was to them.

Today, this functionality is available in beta. Next week, we expect to make it available to all of Meetup’s app users.

If you want to join our beta program so you can offer us feedback on the app, follow the instructions below:

— Android: Opt in to become a tester here.

— iOS: Sign up here.

Meet the new Meetup

Today we re-launch Meetup with beautiful new apps for iOS and Android.

Everyday in thousands of cities, Meetup expands possibilities for our members by offering access to worlds. But it wasn’t easy enough to find the Meetups that could change your life. How can we help you train for a marathon, practice a language, get into tech, write a play, learn to cook, hike a mountain? How can we help more people have the life-changing experiences that happen when they meetup to do things they want to do in life?

  • Shows what you’ve been missing — what’s new, trending, or happening soon
  • Makes it easier than ever to join and start a Meetup
  • Exposes the breadth of Meetups available in 24 categories
  • Seeds Meetups around what people nearby are interested in

Expect more good things in the apps in the months ahead, and for the new Meetup to be on the web, too. (Apps were the priority because they had a lot of catching up to do.)

Meetup Rebrand

by jennifer gergen
Design Director, Brand & Identity at Meetup

Starting today, we’ve got new apps and a new look — bright, bold, energetic, and yes, a little quirky — that captures Meetup as we’ve always known it. For the first time, our outsides finally match our insides. 

The swarm and our new look

There are lots of reasons to love Meetup’s nametag logo, but one important reason to ditch it. The nametag represents the most awkward moment in the entire Meetup experience — the moment you have to say hello to a complete stranger.

We didn’t make the same mistake with our new branding (created by renowned design firm Sagmeister & Walsh). Now our logo represents why Meetup exists in the first-place — to bring people together to do the things that matter most to them. We call it the Meetup swarm, and it’s created when individual dots unite to form the “m” symbol. We love the dynamism of the animation, and all the possibilities it inspires for our product design.

Each Meetup group is a different swarm, made unique by the people who join it and the interests they share. The new Meetup visual identity is inspired by this concept — a brand built by the crowd. In the same way a crowd changes and grows with the people who join, Meetup is constantly evolving with our members. A company like ours can’t upgrade our branding without giving everyone in our community the chance to participate.


So, coming soon, each Meetup group will have an easy way to pick a symbol, customize it, and make the Meetup swarm their own. We hope our members and organizers love the new look as much as we do, and that it helps create great looking signs and swag, making it easier to find each other in real life.

Beyond the swarm, all the elements of our new branding system capture the spirit and energy of millions of people meeting up to do what they want to do in life. This includes the bright color palette, the duotone photo treatment, and a set of unique photos created for each of Meetup’s categories (featuring Meetup members as models).

Our new apps

The best way to experience our new look is on our apps for iOS andAndroid. The new visual identity is launching at the same time as a total overhaul of our apps. We’ve redesigned them to expose the best Meetups for our members, and to simplify the experience so that it’s easier than ever to join, RSVP, and start a Meetup.

Meetup Redesign

At the outset of the redesign, we challenged ourselves with a dream assignment: imagine you’re creating Meetup from scratch and build an experience that lays the foundation for the future of Meetup. This was a rare opportunity to create a cohesive end-to-end experience designed to serve member and organizer needs.

The Questions:

The most important step at the outset of a project like this is formulating the right questions since each answer introduces constraints that shape the final outcome.

First and most importantly, the team decided to focus on the Meetup apps for iOS and Android. We’re not delivering on the core promise of Meetup if we’re not using location information and notifications to enrich and enhance the in-person Meetup experience. People want and expect a great Meetup app, and our team was ready to realize the possibility of Meetup as a mobile first product.

Beyond the first clear-cut decision to design mobile-first, the team probed to understand member and organizer motivations and behaviors. We conducted an expansive research phase including user research with our members and organizers, stakeholder interviews, and a company-wide survey to solicit input.

Starting the design process:

The research phase concluded with a design-led offsite involving representatives from every team. We worked in small groups to dream up product solutions to address the different phases of the member journey. In an afternoon, those dreams became paper prototypes, and that same evening, we visited Meetups all over New York City to get real-time feedback from members and organizers.

 With some new insights uncovered, we could crystallize why people are drawn to Meetup, and what our app could uniquely deliver.

An Answer We Could Build On

We learned that people love Meetup for the variety it offers, and ultimately because a Meetup group becomes an outlet for the things that matter most to people. That can include learning a new language, writing that screenplay, running a faster mile. Meetup offers access to worlds by expanding possibilities for our members.

When we mapped this project focus to the member and organizer journey, it was clear where we had the biggest opportunity. Whether you’re a new member, or someone who’s been on the platform for years, there’s something(probably many things) in our network of Meetup groups that would capture your imagination. How could we expose the best Meetups for each person? How could we get more people to join, and go, so they can have the kind of life-changing experiences that happen when people pursue what they’re into? It’s obvious why this is important for our members. But it’s equally important for our organizers, too, because it helps them attract more engaged members to their groups.

So with this redesign, we aimed to expose the breadth and depth of the Meetup network, and unlock the best of Meetup by connecting more of our members to the right experience for them. The new Meetup:

  • Shows what you’ve been missing — what’s new, trending, or happening soon
  • Makes it easier than ever to join and start a Meetup
  • Exposes the breadth of Meetups available in 24 categories
  • Seeds Meetups around what people nearby are interested in

Download for iOS and Android today and find Meetups you’ve been missing.

Revealing Meetup’s core values

We pride ourselves on building the company we want to work for. In recent years, the team grew, we took on more ambitious projects (check out our new apps!) — and we realized it was time to better define our core values so we could clearly express what kind of company that would be.

Codifying the values became an ambitious project in itself. But on the other side of it, we ended up with a strong point of view about how we work together and what characteristics matter most when we hire new Meetuppers.

If you see something that moves you, leave us a note.

A — Always go for maximum impact on lives.

We like stability, but we like the possibility of impacting more lives even more.

We like to care for everyone, but we like scaling and simplicity even more.

We like money, but we like making money in ways that strengthen the network even more.

B — Be brave & bold.

We like to take on a lot, but we like doing fewer, high priority things well even more.

We like precise measurement, but we like acting when measurability is not possible even more.

We like not annoying people, but we like confidently encouraging people out of their comfort zones even more.

C — Change the company.

We like our routines and ways, but we like always improving even more.

We like what we’ve got, but we like making the Meetup of tomorrow even more.

We like fixing things, but we like systemic fixes (small and big) even more.

D — Debate & decide.

We like harmony, but we like the better ideas that come from people speaking up even more.

We like consensus, but we like action even more.

We like defending our opinions, but we like being open and recognizing when it’s time to commit (or switch teams) even more.

E — Empower everyone.

We like having power, but we like distributing power even more.

We like people who show up, but we like people who step up even more.

We each like caring about everything, but we like clear roles and responsibilities even more.

F — Futurize.

We like launching, but we like investing to launch faster in the future even more.

We like hard work, but we like working hard sustainably even more.

We like winning, but we like integrity even more.

We like fitting in today, but we like inventing the future even more.

M — Meetup!

We like heroic individuals, but we like rabid, amazing, caring teams even more.

We like talking about community and Meetups, but we like living it even more.

We like avoiding awkwardness, but the best things happen when people meetup.

We went to the very first Hamilton Sing Along Meetup

For most people it’s enough to just see the most-buzzed-about show on Broadway, but for the die-hards of the Hamilton Sing Along Meetup, that’s only the beginning.

After the live show ends, the Hamilton score takes on a life of its own in the minds of those who hear it.  “It’s just brilliant. It’s brilliant.” the Meetup’s organizer, Ed, gushes as he conveys the catchiness of the melodies, the complexity of the lyrics.  He briefly recalls not being a fan of hip hop before seeing the show, but then breaks spontaneously into a verse, rapping, “this is not a moment, it’s a movement world. The hungriest brothers with something to prove went,” and then he laughs. 

“It happens a lot,” he says.


The inaugural Meetup happened on a Friday evening in a Manhattan apartment belonging to Ed, who played the entire Hamilton score from start to finish on a baby grand piano in his living room, while the 17-or-so members in attendance meticulously belted every word.

For members, the Meetup offers an opportunity to experience the musical personally, over and over again.  “I consider myself to be an experiential person. I like experiences,” Ed says.  “This is such an in-the-moment thing. There are very few activities where when you’re doing them, you can’t be doing anything else.  Playing music is like that, and I thought, ‘imagine having a room full of people doing that.’”

What’s something you’ve experienced that you wish you could relive again and again?


This Meetup is trying to drive $10 billion to conscious companies. Here’s why:

The world deserves better businesses.

The Conscious Capitalism NYC Meetup is one of 25 Meetup chapters around the world that brings like-minded people together who are interested in and support the conscious capitalism movement.

There are 4 tenets of the movement:

That a business’ higher purpose is to generate more value than just dollars

That employees, customers, the environment and the community in which the business operates are all partners in what the business should hope to achieve

That leaders should act more like servants and coaches than dictators

That company cultures should support people and be infused with care, love and kindness

conscious capitalism grab for blog0

And so in order to put those ideas into practice, one of the goals Conscious Capitalism set for itself is to drive $10 billion to conscious companies by 2017.

“There’s a massive lack of trust for business in society right now, and for good reason. From corruption and lack of respect for the environment, to putting profits ahead of the issues that are important to the communities where they’re functioning. And so if we can show that conscious companies are actually the most successful companies, we can begin to change that narrative and also create a tremendous amount of value in the world.” – Daniel Dworkin, Co-organizer Conscious Capitalism NYC

Is there a movement you’re passionate about?



To Meetup’s LGBTQ community,

We’re writing to share our deepest sympathies after yesterday’s tragic shooting in Orlando.

The history of the LGBTQ movement shows us that people are most powerful when they come together. There are more than 3,000 LGBTQ Meetup groups with a half million members around the world. Together, we can be powerful.

Consider scheduling an #OrlandoUnited Meetup in June to honor the victims and create a web of support this Pride Month. (Simply add #OrlandoUnited in the event name.)

Whether you’re seeking support, or can be there for someone else, showing up makes a difference.

Support each other. Community will prevail.

Schedule or RSVP.

Scott Heiferman & Brendan McGovern
Meetup Cofounders

Photo credit: The Adventuring – LGBT Outdoors Club